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About Our Online Store

Alukas providing rare & beautiful items sourced both locally & globally.
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Our Story

Moh Maya by Disha Khatri

Is a modern jewellery label that redefines what it means to accessorize with purpose. Rooted in the idea that jewellery is more than a fashion statement, we believe it is an extension of one’s personality—an intimate expression of identity, emotion, and self-confidence. Established on August 21, 2017, by creative visionary Disha Khatri, the brand was founded with a passion for fashion and a drive to bring fresh perspective into the world of contemporary jewellery. Disha’s journey from a fashion enthusiast to a full-time jewellery designer was inspired by her belief that every woman deserves pieces that not only enhance her outfit but empower her spirit.

Our Mission

To design and deliver handcrafted jewellery that reflects the strength, grace, and essence of every woman. We are committed to: Blending traditional Indian craftsmanshipwith modern aesthetics Offering premium quality at accessible prices Supporting local artisansand sustaining heritage techniques Providing designs that are both timeless and trend-forward Through every piece we create, we aim to connect with the wearer on a deeper level—offering not just an accessory, but an experience of elegance, authenticity, and self-expression.

Our Vision

To be recognized as a globally admired jewellery brand that celebrates individuality and empowers women through meaningful, elegant, and artfully crafted accessories. We envision a world where every woman can embrace her unique beauty and story through designs that blend culture, creativity, and soul.

Responsible and Sustainable Development

Happy Customer

Trusted by customers who love our quality, designs, and service

Free Shipping

Enjoy hassle-free delivery on every order

Made With Love

Every piece is thoughtfully handcrafted with care and passion

The Leader Board Of Our Company

Nimrod Barshad

Founder/CEO

Claude K. Amadeo

Sales Director

Linda M. Dugan

Manager

Mark Pocket

Product Manager

Customer Review

Alukas is my favourite store
Great products and designs and such great quality, they always wash up well no matter how many times I wash them.
- Donald Duclk
Beautiful products
Beautiful clothes. I always get complements. Good quality and items wash well. products and designs and such great.
- Niamh Oxley
Lovely products
Good choice, lovely items bought at a great price in the sale and arrived really products and designs and they always remember.
- Mary Green
Beautiful products
Beautiful clothes. I always get complements. Good quality and items wash well. products and designs and such great.
- Niamh Oxley
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